That said, B2B companies do represent the standard candidates for LinkedIn advertising.

Any savvy business owner knows that finding the right applicant is less about dangling a hook, and more about finding the right spot and casting a net. Whether you own or market for a university, nonprofit, or another type of organization, you can utilize LinkedIn for targeted goals to achieve success.Īlso, keep in mind that the ROI on your LinkedIn Ads cost is not only apparent in new customers, but also in potential employees. Though LinkedIn stands as a juggernaut in the world of B2B commerce, its advertising opportunities can provide clear benefits for companies of all shapes and sizes. According to data collected in 2022, Linkedin is the most used organic social media platform for B2B marketers at 96%. If you work in the B2B space, LinkedIn offers a goldmine of potential customers. With a reach of 900 million unique users, and a 5% growth rate in the 3 months leading up to January of 2023, Linkedin is one of the largest social media platforms. If you need a new channel to generate leads and traffic, LinkedIn can present the ideal solution. While LinkedIn Ads typically cost more, savvy businesses recognize the specialized benefits this platform offers. As a growth marketing agency, it is our job to test new channels with clear metrics, kill ones that do not work and scale up the channels that do.įor many business owners, online advertising begins and ends with Google Ads and Facebook Ads. As businesses evolve and learn to operate and diversify their channel mix, growth marketing becomes more important with each passing day. It is a simple truth that success in business requires success in advertising. Author’s Note: This post was updated on March 13, 2023, with updated data, resources, and templates for you to use.

Cost of linked in ads